by Baldwin Berges - I was recently invited to speak at MHP Communication's event 'Getting Social with Google and Silk Invest' in London. It was an opportunity to share our experiences with social media at Silk Invest, which has been a cornerstone of our business development strategy.
Here's a short clip in which I speak about the way we come up with content at Silk Invest, the kind that not only complies with regulations, but also resonates with our target audience.
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About the author: Baldwin has been active as a business developer in the investment industry for more than 20 years. He is a partner at Silk Invest, a fund manager dedicated to the frontier markets. He was an early adapter of social media within the investment management industry. His efforts have helped position Silk Invest as one of the leading managers in the frontier space. In collaboration with Perfecta Partners, Baldwin also helps other financial services companies improve their content marketing and social media strategies. Baldwin can be reached firstname.lastname@example.org or on Twitter @BaldwinBerges