I recently spoke about the value of Social Media in the Investment Management industry at the Middle East Investment Forum in Doha. In this interview, I speak how it can become an important tool in the future of Asset Management, and the Finance industry in general.
A timeline of topics covered:
0:10 - Why social media is extremely relevant for asset management and simply can't be ignored
1:32 - How to deal with the regulatory framework and why restrictions are actually a big opportunity
2:50 - How to engage the organization to support social media
3:10 - Building the right platform
3:50 - Earning the attention of the right audience
5:04 - Investing is all about an emotional engagement
6:00 - The need to experiment
6:53 - Budget, it is low cost, high value
7:55 - Getting better at producing content
About the author
Baldwin has been active as a business developer in the investment industry for more than 20 years. He is a partner at Silk Invest, a fund manager dedicated to the frontier markets. He was an early adapter of social media within the investment management industry. His efforts have helped position Silk Invest as one of the leading managers in the frontier space. In collaboration with Perfecta Partners, Baldwin also helps other financial services companies improve their content marketing and social media strategies.