You may have been asked to speak at events before. And while you probably took out some valuable time to prepare your presentation, it often happens that the people who introduce you haven't and do a rather clumsy job at presenting you as a speaker. This not only gets you off to a difficult start but it also lets the audience down. After all, one of the main reasons why people go to events is because they expect to listen to great speakers. Furthermore, it makes event organisers look bad and sabotages the outcome for the sponsors.
The reality is that, as a speaker you hardly ever get to choose who introduces you before you come on stage. Often, it will be someone from the event sponsor, but that doesn’t necessarily mean they are trained in the art of show business, let alone public speaking… most of the time they simply don’t know what they’re doing up there.
Thinking further, a clumsy ‘mise en scene’ also makes the event sponsor look bad. So all in all, everybody gets let down by poor masters of ceremony (MC) and moderators.
The good news is you can do something about this as a speaker. Public speaking is an opportunity to showcase your professionalism, and that goes beyond what you have to say during your presentation.
I came across an interesting blog post by David Meerman Scott, one of the world’s biggest thought leaders in the field of modern marketing. He gives us very smart solution that ensures a great introduction to your presentation that will not only put you in the right perspective but will also deeply impress the audience.
What he recommends to prepare a short and powerful animation that can be played right before you go up on stage to help rise the anticiaption in the room.
Take a moment to watch David’s introduction video. Isn’t that the kind of presentation you would love to attend?
Read David Meerman Scott’s blog post "Make your client look good" As a high-profile professional speaker, he puts this effort in a broader dimension of providing value to his clients: the event organizers and sponsors.