The presentation by Simon Sinek I am sharing with you here is already considered a classic. It makes the point that WHY we do what we do matters more to our audience and customers than we give it credit for.
Simon argues that this 'little idea' he calls the,'Golden Circle' makes it possible for some organizations or individuals to inspire masses while others aren't.
Take a few minutes to watch the clip. It may help you tell your story better.
Figure out your 'WHY' and then the HOW and the WHAT and you'll get the 'WOW'