I recently had the opportunity to speak about creating content to build meaningful connections with investors at the Asia Fund Forum in Hong Kong.

I have the feeling that the investment industry is finally starting to understand that the digital channels offer a great opportunity for managers to get closer to their investors. And while much of the focus goes to the technicalities of going online, not enough work is being done on what matters most: The creation of great content that earns the ongoing attention.

Here’s a short clip in which I explain why content creation is really the most important challenge for an online marketing strategy.