by Baldwin Berges - I was recently invited to speak at MHP Communication's event 'Getting Social with Google and Silk Invest' in London. It was an opportunity to share our experiences with social media at Silk Invest, which has been a cornerstone of our business development strategy.
In this short clip I briefly explain how we used the various media channels to get our message out to right audience, connect with the media and to grow our brand.
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About the author: Baldwin has been active as a business developer in the investment industry for more than 20 years. He is a partner at Silk Invest, a fund manager dedicated to the frontier markets. He was an early adapter of social media within the investment management industry. His efforts have helped position Silk Invest as one of the leading managers in the frontier space. In collaboration with Perfecta Partners, Baldwin also helps other financial services companies improve their content marketing and social media strategies. Baldwin can be reached email@example.com or on Twitter @BaldwinBerges