by Baldwin Berges - I am going to tell you why you need to build a platform. One that allows you to access all channels.

There is much debate about which channel to choose for your in-bound marekting strategy. I often hear things like "is facebook really serious enough for investment business?" or "Should we consider Google+?"

This may all be great conversation filler but I believe it has become irrelevant to actively try to select 'the right channel'.

Let me explain what I am thinking by stepping into the 'real world'  for a second.

Let's say you want to launch a new branch for a bank. Where would you set it up? Ideally, you would go for a place that is easily accessible for your customers, wouldn't you?

In a perfect world, you would make sure that people can come to you walking, by car, bus, subway, train, bicycle, right?  Off course you would. And you would probably agree to pay handsomely for it too!

The same is true for your digital in-bound marketing strategy. The only difference is that you can actually construct a nearly perfect platform at a very low cost because it is virtual.

So why not let your customers choose how to come to you? Let them decide which button to click on. It is so much easier without all the guessing, isn't it?

Its a simple thought but possibly a real game changer for your marketing strategy...



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About the author: Baldwin has been active as a business developer in the investment industry for more than 20 years. In 2008, he helped start up Silk Invest, a fund manager dedicated to the frontier markets. He was an early adapter of social media within the investment management industry. His efforts have helped position Silk Invest as one of the leading managers in the frontier space. In collaboration with Perfecta Partners, Baldwin also helps other financial services companies improve their content marketing and social media strategies. Baldwin can be reached [email protected] or on Twitter @BaldwinBerges