I met Anat Bar-Gera of YouMee at the Singularis African Investment & Development Summit in Addis Ababa, Ethiopia. In this 8 minute interview Anat speaks about how YouMee successfully developed a broadband internet access service in Cameroon, how awareness can be built by creating a landmark and why education and broadband are great allies.

It is a fascinating example of how a great business development strategy adapts to local market conditions.

YouMee is an innovative company, founded by a team of telecom entrepreneurs who have been actively involved in emerging markets for the last decade. Together they possess broad experience in establishing broadband wireless and mobile networks.

The company is targets countries in Sub-Saharan Africa with the overall aim to reduce the digital divide The goal of YouMee is to offer high speed internet, as well as value added services and multi media, using broadband wireless networks, based on globally standardised 4G technology.

Sub-Saharan Africa has one of the world’s fastest growing economies, yet lacking the proper copper infrastructure, so broadband penetration serves only 1% of the total population.

The services of YouMee are designed for both the residential and Small-to-Medium size enterprise markets. The product range of 4G Africa includes internet access, hosting and email addresses, among other services. The network design provides fixed and nomadic wireless connectivity for the home and office, as well as mobile services to customers. YouMee’s first wireless broadband service was launched in Cameroon.