Why do some stories and ideas spread so well and survive the test of time?

There are so many tales that are still told every day and nobody knows exactly for how long they have been passed on from generation to generation.  

Stories are the fabric of civilisations.
They take the form of religion, legends and myths that convey timeless wisdom and help us put ideas into context.

What if people would talk about your business as an amazing story?
What if you put your best stories out there so they would do the prospecting for you?
Today this is not only possible, but something you can fully control.

Like it or not but you are in the media business!

Not so long ago you needed to get the attention of the media to get visibility.
Today you ARE the media.

Our global connectivity + the technology on your smart phone makes it entirely possible to produce any kind of content you want.

Even though we don’t always realize it as it happens, this is probably one of the most important evolutionary leaps since the invention of agriculture,
the wheel,
the steam engine,
the automobile,
the transport container,
air travel,
and even the telephone.


"The world is literally at your fingertips. Anything you produce can seamlessly reach your target audience, regardless of where they are in the world, provided it gets enough attention."


In other words, like it or not, but in order to be remarkable in this crowded, noisy, fast paced competitive world, your business increasingly needs to figure out how to tell the stories that get the ongoing attention of the people that matter for your success.

Easier said than done?

It turns out that there are formulas for crafting great stories.

Have you ever noticed that the most popular feature films share a similar structure?
How else can you explain that people can get unreasonably hooked on a television series?

To better understand the DNA of timeless stories, we need to figure out what they are exactly made of.